Confluence Washington Strategies

Small business branding

How does a start-up healthcare lobbying firm make a splash in a crowded sea of established monoliths? By signaling that, in fact, you are exactly not that. By positioning Confluence as a boutique firm with a more personal, hands-on approach, we put a premium on creating a unique and “ownable” solution. Their new identity eschews the typical red, white and blues and big government symbols in favor of a brighter, more fluid, approachable brand.